A startup company was looking for an expert in consumer understanding and brand marketing for their core team. The company and its network already had people skilled in very fine design and conceptualizing work as well as technical skill, but they needed a professional in consumer marketing and commercialization. They wished to introduce an interesting, new category product straight to the international market, so they needed an expert for the production of sales materials and international B2B negotiations. They found a rental marketing manager from the team of Konsulttiyhtymä AIKA. The company has developed into a growth company with global commercial operations in 15 countries in both Europe and Asia. Customers include both brick-and-mortar stores and online stores. The company’s own online store was launched and strong utilization of social media boosted sales.
Partner Johanna Siltala