Market reasons for investment decisions
If the company is considering an investment in something like a new production unit or place of business, the reasons for the investment can be tested in practice on customers using the means of market research. It can be used as the basis for modeling sales goals, operating models and economic forecasts and scenarios.
A better understanding of the market, customer relationships and their practical needs and behavior that the investment is based on will decrease the investment project’s risk level, improve expected profit and reduce the worries of company management. For the basis of modeling the economy, financiers often demand a deeper understanding that can be achieved in a sufficiently comprehensive, comparable and simultaneous fashion only through the means of market research.
Partner Antti Lehtimäki
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tel. +358 (0) 40 722 6448
Consumer business
For companies doing consumer business, we offer:
- Product testing at consumer panels or with consumer focus groups
- Research and consulting services related to regular customer programs for the obtaining, strengthening and development of regular customer relationships.
Partner Johanna Siltala
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tel. +358 (0) 40 5061508
Changing field of business structures
As part of strategic consulting, we often implement research projects where we:
- Identify new areas of growth
- Do field of business analyses
- Innovate new kinds of ecosystems for the field of business
We can also implement these as research-based separate projects.
Growth leap
When the contribution of one’s own sales organization or channel feels inadequate for reaching growth targets, a growth leap to a new level is needed. Konsulttiyhtymä AIKA offers an effortless growth leap.
A growth leap can be targeted at current customers, new customers or entirely new fields of business. We survey new types of needs, test drafts of products/services and evaluate entirely new fields of business and their potential. If necessary, we test the synergy effects of various products, services and business functions.
A growth leap will take the growth of a company to a new level, offering tested growth potential fast for the company’s own sales organization or channel to work on. Your own organization will be able to focus on its core area of expertise that creates the most additional value.
Strategic market research
Strategic market research is used to study or test something new and significant. The new must create growth, better profitability and better position in the market for the company. Often this means a leap into the unknown.
By “new” in strategic market research, we mean things such as:
- Growth leap
- Consumer testing
- Development of regular customer relationships
- Innovative changing of field of business structures
- In project business, identification of the most potential customers
- Fast global market testing
- Market reasons for investment decisions
The basis of Konsulttiyhtymä AIKA’s strategic market research is good familiarity with the client company’s business and a vision of its growth potential. It takes exceptionally intelligent research content to get genuinely correct and reliable answers to questions. Our lengthy experience in business management consulting has created a basis for the ability to see growth potential, to ask the right questions and analyze collected information out of the box.
The target groups of our surveys often include the company’s top management and decision-makers, or very demanding consumers who are often also forerunners. We conduct demanding interviews in person or by phone.